In 1902 at the very heart of the Swiss watchmaking industry, in a village named La Chaux-de-Fonds, a master craftsman by the name of Paul Arthur Schwarz and his wife Olga Etienne-Schwarz, two visionary watchmakers, launched one of their very first collections: The VENUS collection. It was immediately noted for its elegance and refinement. The values expressed by the brand quickly became synonymous with innovative design and manufacturing achievement. By the 1930’s VENUS had begun manufacturing chronograph calibres, which are still being used by many other brands today. It launched numerous lines of extremely successful collections worldwide. The pursuit of this path in innovation and elegance culminated in Venus historically achieving international acclaim at the Basel fair of 1950 by winning 1st prize for one of its attractive designs. The 1960s saw the company organising glamorous events, such as in Athens in 1966, chosen to highlight Greece’s mythical connection with the iconic “Venus de Milo” watch and worn on the occasion by the famous Hollywood actress, Jane Mansfield. At the same time, the watches became so respected that even Leonid Brezhnev, leader of the Soviet Union, wore a VENUS watch on his wrist. Of particular note is an order on behalf of the Vatican: a hundred pieces in white gold, equipped with a mechanical self-winding movement. The decisive moment of VENUS rebirth finally came in 2011. With its headquarters now in cosmopolitan Geneva, VENUS is back in the spotlight. Comments are closed.
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Old Time WatchesI enjoy collecting mechanical (manual wind and automatic) and early electric and quartz timepieces. I take great pleasure in researching and writing about the companies and people that created these beautiful watches. PF
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September 2018
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